"Am I to understand that you lot will not be keeping to
the code, then?" - Captain Jack Sparrow
I get asked a lot about how to best manage and maintain a
Twitter account, so much that I actually do it for a living. That being said, a few topics have arisen in
my timeline that made want to address the issue of how to manage your personal
Twitter account. But, I can’t do that.
Your personal Twitter account is just that, personal. There is nobody (friends, co-workers, marketing
and SEO “experts” or even me) that can properly tell you how to run your
account. It’s yours. You have the ability to mold it to whatever
you want it to be. The best piece of
advice I can give you:
There is no spoon….
Sure, I can make suggestions based on what you would like to
accomplish. But in the end, you must do what you feel is best.
I use Twitter as my source for all things including news,
weather, sports, entertainment and almost anything else. Rarely do I even turn on the TV to find out
information because I can get it first on Twitter.
It has become such a part of my day that if you gave me the
choice of my iPhone or never being able to use Twitter again, I would snap toss
my phone in the trash. Luckily, I don’t
have to make that choice and my Twitter machine (iPhone) remains at my
side. I have even strategically place
the Twitter icon in the lower right of my phone for quickest and easiest access
with my thumb.
There are a few
simple rules that I use for my personal @WhoJedi Twitter account. Well,
they are more what you'd call guidelines than actual rules (okay, no more
Pirates references).
Posts
You may have noticed, but I don’t post a great deal. This isn’t necessarily by choice, but more of
the fact that to maintain upwards of 50 or more other accounts normally takes most
of my time.
I do, however, make a conscious effort to post information
that my followers might find interesting, useful or amusing. If it is none of those things, I feel there
is no need to post it.
Retweets
This is a topic that actually made me write this blog. I recently read a post by John Scalzi
regarding his policy on RT’s. It was
great and I found that I subconsciously was doing the same thing.
Given the number of retweet requests I've gotten recently, it's a fine time to repost my RT policy: whatever.scalzi.com/2011/11/26/my-…
— John Scalzi (@scalzi) December 7, 2012
I rarely RT. When I
do, you know it is something that I find very important. I do not and will not RT something just
because somebody asks me to. Nothing irks me more than a bunch of charity RT’s showing up in my timeline, only to
find out that it is a fraud.
Do some research on your own. If it is something that you feel is important
to you, then put your own post up.
If you ask me to RT something, odds are I won’t. Nothing
personal, I just don’t do that.
In the past eight months, I have RT'd a total of five
posts. FIVE!
If you post something I feel is something that would be of
interest to my followers, I normally reword it in a way that shows why it means
something to ME. Personally, I think that is the best way to go about it.
I like this policy and I think it works for me.
Who I Follow
I follow a lot of accounts.
Mainly because I pull all information I need from Twitter. People often wonder how I can keep up with
it, but it isn’t that hard.
Some of the people I follow are only for a short time, like
for a specific event. Then, they get the
unfollow click. Again, nothing personal,
I just have to manage my account to some degree.
While I don’t RT many things, I follow a number of people
who have the same interests as me who do.
1. It lets me see posts or links that I know will be of
interest to me.
2. Helps keep my Following list more manageable.
For example, my friend Bonnie Burton RT’s quite a bit, but I
have found that I have interest in almost every one of her posts. It’s almost like I am letting Bonnie, and
others like her, search for me.
Thank you Bonnie.
My Followers
One thing I firmly believe in for my personal account is not
skewing my Followers number. My people
follow me because they want to, not because I ran a contest to get followers or
bought them.
If you want to do that, fine. It’s your account. But, your
Twitter account is only effective, influential or meaningful if your followers actually
read it.
Let me repeat that, your Twitter account is only effective,
influential or meaningful if your followers actually read it.
Favorites
Okay, this is where I allow myself to geek out a bit. I know I don’t use it in the proper manner,
but that is my choice.
This is where I put posts where I have been mentioned or RT’d
by somebody on Twitter. It’s kind of
like my personal Twitter trophy case.
I run all kinds of accounts on Twitter: actors, athletes,
television shows, movies, businesses and events. They all require different levels of
assistance and guidelines.
But, your personal account is just that, personal. Do with it what you like. Post what you want.
If people criticize you about it or complain, who cares? The
problem is theirs, not yours. You have
the right, the ability and the creativity to do whatever you want.
Don’t forget that, no matter what anyone tweets to you….
Savvy?
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